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The launch of a new Virgin Loyalty programme

Questions and answers

  1. Can you tell us more about the rewards and benefits?
    In the future Flying Club members can look forward to an expanded range of valuable ways to earn and spend miles that will be powered by the new Virgin loyalty programme. The Virgin Group Loyalty Company and Virgin Atlantic will keep customers updated with more detail of the exciting new proposition as it is developed.

  2. What changes are there for Flying Club members?
    The change announced today is an internal one and we want to reassure our members that they can continue to earn Tier Points and earn and spend miles across Virgin Atlantic, Delta and a range of airline and other partners as they do now. But in the future the new loyalty programme will offer members the chance to earn and spend ‘miles’, the currency of Virgin Atlantic’s frequent flyer programme, across a range of products and services. 

  3. When can you tell us more?
    We look forward to sharing with our customers detail about the wealth of new partners, products and services they’ll enjoy through the new company as these are developed, and we’ll of course keep our people regularly updated too so please watch this space.

  4. What will happen to my data as a result of this announcement?
    Virgin Atlantic takes its responsibilities about how its uses your personal data very seriously and nothing about this announcement changes that. VAA is committed to complying with its obligations under applicable data protection law and will continue to do so following these changes. You will continue to have all the rights given to you under GDPR and these will continue to apply to the way Virgin Atlantic uses your data in the same way as before these changes.

    The changes we have announced today will not result in any changes to the purposes for which your data is used. It will continue to be used to provide you with your Flying Club currency and your tier status as a Red, Silver or Gold member as well as the other uses that you have been told about in our Privacy Policy. The new business is being created to help us do this and will use your data for this purpose. Your data will not be used for any other purpose unless you have been told about it and given your permission or that use is permitted by law.