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We call our sustainability programme Change is in the Air.
That’s because for us, sustainability means changing things for the better.
Our programme primarily focuses on our environmental and supply chain activities and our non profit partnerships.
We naturally focus on our biggest environmental and social priorities, as well as the things that are most important to our customers and people.
Our top environmental priority is around aircraft fuel and carbon reductions, but also includes aircraft waste and noise, our combined ground operations (for the airline and holiday company) and our supply chain work.
Design and buying
Our biggest spend is on aircraft and fuel, but we collaborate with thousands of suppliers worldwide to improve the people, environmental and animal welfare profile of the products and services we design and buy.
Our programme also includes much loved, non profit partnerships, such as Virgin Atlantic Foundation’s main charity partner WE, and Virgin Holidays’ partnership with the Branson Centre for Entrepreneurship in Jamaica.
Change is in the Air
Find out about our sustainability programme
How we work
Ultimately, our Chief Executive and his Leadership Team are accountable for our sustainability programme. Our Sustainability Team works closely with our Leadership Team to make sure the sustainability strategy is aligned with our core values and business strategy.
We’re clear that to be most effective, our sustainability activities need to be owned and delivered by our people across the business, from engineers to cabin crew to resort managers. This means teams take on the responsibility of delivering actions in their own areas, and a number of these have roles embedded within functions, such as within our fuel efficiency, facilities, procurement, inflight services and communications teams. The Sustainability Team drives the overall strategy, advises and coordinates all this great work, while also incubating and delivering a number of key projects.