New York Food Guide

By Virgin Atlantic | 20 October 2025 | 3 minute read

Little Italy in NYC with view of Empire State Building

New York doesn’t just feed the world’s fashion and culture scenes, it feeds appetites too. From SoHo’s syrup-drenched brunches to late-night East Village comfort food, the city is a full-course feast waiting to happen. Whether you’re hunting down the perfect Cronut, sipping cocktails in Tribeca, or discovering the next cult burger joint, our New York foodie itinerary serves up the tastiest way to experience the Big Apple in one unforgettable day.

A Cronut and a cup of coffee

Morning

Before you start, make sure you’re wearing an elasticated waist, and begin the morning with breakfast at upmarket Balthazar; a converted warehouse-turned-brasserie on Soho’s Spring Street. We suggest skipping the (admittedly great) full English in favour of the sour cream-hazelnut waffles or smoked salmon tartine, and why not treat yourself to a kir rosé while you’re here? If you’re still not full, take a 5-minute walk to the Dominique Ansel Bakery on the same street, inventor of that oh-so-New York concoction, the Cronut: a delectable croissant/doughnut mash-up.

More great breakfast spots

 

Square Diner

This down-to-earth standalone Tribeca diner – so down-to-earth it doesn’t even have a website – is a classic diner in the true old-fashioned sense of the word. Housed in a vintage train car, it’s set on a nondescript corner at the junction of Leonard and Varick streets, but once inside it’s like stumbling upon a buzzy little neighbourhood hub.

Square Diner, 33 Leonard Street (at Varick Street)

 

Joseph Leonard

With only a handful of tables, this intimate cafe in the West Village has something of an upscale fleamarket vibe, with pale wooden floors and white brick walls providing a gallery-like backdrop for its tasteful arrangements of vintage trunks, photographs, art and antique mirrors. Breakfast-wise, not only is Joseph Leonard feted for its excellent coffee and inventive egg dishes, but also for its ability to turn brussels sprouts into appealing early morning fare. 

Joseph Leonard, 170 Waverly Place, NYC

 

Pershing Square

Pershing Square is a busy American brasserie uniquely situated on 42nd Street underneath the Park Avenue viaduct. The breakfast menu is extensive and varied – the best in New York if the signs in the window are to be believed.

Pershing Square, 90 East 42nd Street (at Park Avenue), NYC

 

Kitchenette

Kitchenette, an uptown Manhattan country cottage-style diner, is all about homemade comfort food. Inside, the polka-dotted pink and black interior harks back to the 1950s. Great for late risers (it’s served until 4.30pm), breakfast starts and ends with mugs of coffee and jars of fresh orange juice, but the pancakes are the speciality here. 

Kitchenette, 1272 Amsterdam Avenue (at West 123rd Street)

 

Breakfast spots by Maxine Sheppard

Lady at food truck in NYC

Afternoon

Over on the Lower East Side, make time for a lingering lunch at Freemans American tavern-style restaurant; a masterclass in rustic elegance set down the end of a low-key alleyway. Grab a rear table overlooked by various taxidermied animals, or a front one beside the floor-to-ceiling window – and depending on your hunger levels choose from lighter dishes like Prince Edward Island mussels and various salads, or a blow-out like the Piedmontese cheeseburger or five-cheese macaroni.

The Dead Rabbit pub in New York

Evening

Still hungry? Maybe let’s just start with a drink. We’re big fans of Lower Manhattan’s Dead Rabbit on Water Street, where you’ll find an eye-popping menu of hand-crafted cocktails served in one of the most aesthetically pleasing bars in New York. Or if you have a particular tipple in mind, consider somewhere like the Brandy Library in Tribeca. This golden-coloured drinking den has a sophisticated, lounge-like atmosphere and also serves up delicious plates of cheese and charcuterie. Finally, just when you thought there was literally room for no more, you’ve remembered you’re in New York where the 24-hour eatery reigns supreme. Get yourself over to buzzing Veselka in the East Village, a Ukrainian diner popular with night owls and post-club crowds, and tuck into a steaming plate of grilled keilbasa or pierogi.

New York doesn’t have to cost the earth. With a few smart moves like passes, parks, and perfectly priced eats, you can do the city like a local, not a tourist. Save big, play hard, and let Virgin Atlantic get you there in style.

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