About Juha
A long-standing customer champion, Juha oversees the design and delivery of the airline’s end-to-end customer experience as Chief Customer Officer. His remit includes Brand & Marketing, Loyalty, Communications, Customer Experience Design & Journeys, Cabin & Inflight Services, Customer Centre and Clubhouses.
With more than 25 years’ experience across the aviation, travel, and logistics industries, Juha previously led Virgin Atlantic’s Commercial function as Chief Commercial Officer. He is also the executive sponsor of the Pride network, supporting the LGBTQ+ community and fostering a strong sense of belonging across the airline.
He joined Virgin Atlantic in January 2019, having previously served at Finnair as Chief Commercial Officer and Executive Board Member from 2014; and before that as Managing Director of Finnair Cargo between 2012 and 2016. Earlier in his career, he spent 14 years at SAS Scandinavian Airlines, holding a number of senior commercial and operational leadership roles.
Juha is non-exec board member at British American Business, the leading transatlantic trade organisation which is committed to strengthening the economic corridor between the UK and US, and at QOCO Systems, a Finnish tech SaaS company driving efficiency and analytics in the aerospace maintenance and engineering industry. Between 2016-2021, Juha acted as non-exec board member, Chairman and President Emeritus of the Airline Passenger Experience Association [APEX] Board, a US based non-profit association representing the global airline, technology and entertainment industry.
Juha holds an MBA from Danube University in Austria and a BA Honours from London Metropolitan University. He resides in London with his spouse. Juha loves exploring the world, gym training, reformer pilates and completely switching off when running by the River Thames or in a good old hot Finnish sauna.