Seoul’s calling - just not quite yet

South Korea is a country of contrasts, where ancient palaces brush shoulders with futuristic skyline giants, and peaceful mountain trails back onto city streets alive with energy. And right now, Seoul is in full swing.

A creative capital at the cutting edge of K-pop, K-drama, art and fashion, the city is setting global trends while staying rooted in tradition.

Kick off your morning with a Seoul staple – misutgaru or a rich drip coffee, Korean-style. Then it’s time to drink in the culture. Step back in time at Gyeongbokgung Palace, a Joseon-era gem, and catch the changing of the guard at Deoksugung. Pause for a moment of calm at Jogyesa Temple, or stroll the alleyways of Bukchon Hanok Village for a glimpse of centuries past.

If shopping’s more your spiritual practice, Lotte World Tower Mall and Starfield COEX are your temples. For a touch of nostalgia, Insadong is the go-to for traditional crafts, calligraphy and ceramic treasures.

Nature calling? Hike the fortress walls of Bukhansan or escape the buzz with a riverside cycle or picnic in one of the Han River parks.

And no trip to Seoul is complete without sampling South Korean cuisine in all its spicy, soulful glory. Choose from tteokbokki or mandu dumplings at Gwangjang Market, fine dining in Gangnam, or even a robot café – surreal service included. You’ll come back craving more. Geonbae to that.

Visiting in autumn? You’re in luck. The city turns into a sea of burgundy and gold, and events like the Seoul Lantern Festival lighting up the season.

Go beyond Seoul and you’ll uncover even more. From the black-sand beaches and lava tubes of Jeju to the misty peaks of Seoraksan National Park, or the bold, brilliant coastline of Busan – where city life meets the sea in spectacular style. 

In the end, all roads lead back to Seoul – and you’ll be glad they do.