So, where next?
Seoul is a city of contrasts, where ancient palaces meet futuristic skylines and mountain trails flow into buzzing city streets. And right now, the city is in full swing – a creative capital shaping global trends in K-pop, K-drama, art and fashion while staying true to tradition.
And getting there just got easier. Daily Virgin Atlantic flights between London and Seoul take off from March 2026. Geonbae to that.
Andaz Seoul Gangnam, by Hyatt
Seoul, Korea Republic of
5 stars
Le Meridien Seoul, Myeongdong
Seoul, Korea Republic of
5 stars
RYSE, Autograph Collection Seoul by Marriott
Seoul, Korea Republic of
4 stars
Four Seasons Hotel Seoul
Seoul, Korea Republic of
5 stars
The Westin Josun Seoul
Seoul, Korea Republic of
5 stars
JW Marriott Hotel Seoul
Seoul, Korea Republic of
5 stars
Lotte Hotel Seoul
Seoul, Korea Republic of
5 stars
We'll fly direct from London Heathrow to Incheon International Airport from 29th March 2026.
11-12 hour flight time
Daily flights from London Heathrow (LHR) from 29th March 2026
Seoul hits different - here's why:
UK + 8/9hrs
Korean
South Korean Won (KRW)
11h 30m direct flight
Fly direct from London Heathrow to Seoul with Virgin Atlantic. Daily flights start 29th March 2026, and will operate year-round.
If you’re travelling on a British Citizen passport, you can enter South Korea without a visa for up to 90 days. You’ll just need to apply for a K-ETA (Korea Electronic Travel Authorisation) online before you travel.
Seoul is a city that shines all year round. Spring and autumn are the most popular, with cherry blossoms or golden leaves setting the scene for sightseeing. Summer brings vibrant festivals and rooftop nightlife, while winter means crisp days ideal for markets and palace tours. Whenever you travel, Seoul serves up something unforgettable.
If you’re travelling on a British Citizen passport, you can visit South Korea for up to 90 days without a visa. All you need is a K-ETA (Korea Electronic Travel Authorisation), which you apply for online before your trip. It’s quick, easy, and your gateway to exploring Seoul.
Find out more about Travel Visas here »
Seoul is a city where tradition meets cutting-edge modern life. Explore Gyeongbokgung Palace and Bukchon Hanok Village for a taste of history, shop till you drop in Myeongdong, and dive into K-culture in Gangnam or Hongdae. Don’t miss the futuristic Dongdaemun Design Plaza and the tranquil Cheonggyecheon Stream — a perfect mix of old and new.
Incheon International Airport is about one hour from downtown Seoul. The AREX express train is the fastest option, while airport buses and taxis are convenient for direct transfers. For ease, many visitors choose to pre-book a private transfer when booking their holiday.
The official language is Korean, but English is widely used in hotels, shops, and major attractions. Transport signs are usually bilingual, and translation apps make it easy to get around. Learning a few Korean phrases is always appreciated (and adds to the experience).
Seoul is one of Asia’s most dynamic capitals, blending futuristic skyscrapers with centuries-old palaces. The city is safe, efficient, and incredibly well-connected by public transport. Locals are friendly, tipping isn’t expected, and contactless payment is the norm. Pack comfortable shoes — you’ll want to explore every corner.