Discover Seoul: fast-moving, future-facing, rooted in ritual
Seoul is a city of contrasts, where ancient palaces glow beneath LED billboards, and street stalls sit steps from tasting menus.
This stay blends culture, wellness and style in equal measure. Join a local running crew along the Han River, hike forest trails with temple views, or slip into a hidden tea house or boutique that feels like your secret. It’s fast-moving, design-forward, and full of quiet surprises – a city where rituals are honoured and reinvention never stops.
Hongdae, Seoul
Set in the creative heart of Hongdae, RYSE channels the neighbourhood’s art, music, and restless energy into a hotel with real personality. Rooms pair clean industrial lines with warm textures and plenty of space to settle in. Downstairs, Blue Bottle keeps the coffee flowing, while Side Note Club serves cocktails and skyline views from the 15th floor.
This is Seoul from the inside, creative, connected, and entirely its own.
Wellness
Local immersion
Complimentary experiences, available locally
Add a little something extra. Book now, or decide once you’re there.
Taste ten local favourites spanning steaming noodle soup, vibrant bibimbap, sweet bites and traditional drinks, led by a guide who knows exactly where the good stuff is.
Dress in hanbok, hear the palace drums and pause for a traditional tea ceremony, with temples, tiled rooftops and skyline views along the way.
Discover Gyeongbokgung Palace and Bukchon’s hanok-lined streets, take in the city from Bugak Skyway, then round things off with street food and local colour at Gwangjang Market.
Contact our holiday experts to tailor your Seoul getaway
Subject to availability, it may be possible for you to book an additional activity or service such as a local tour, experience, concert, activity, sports or adventure experience. These will be bookable and payable by you separately and directly with the provider of that activity or service. Unless we tell you in writing otherwise, you will be entering into a contract directly with the provider of the activity or service and so these extra bookings will not form a part of your contract with Virgin Atlantic. We do not have any responsibility for these activities or services, nor do we accept any liability if you suffer loss or damage whilst participating. Customers are advised to independently assess the suitability, safety, and terms of any third-party activity before participating.