Ananti at Busan Cove
Busan, Korea Republic of
- Contemporary design in the Gijang-gun coastal area
- Wellness and spa facilities with sauna
- Indoor and outdoor pools
- Four restaurants and bars
Where city meets sea
South Korea’s coastal gem, Busan blends beach life with big-city buzz. Spend your days between temple trails, seafood markets and stretches of golden sand. From surf spots to sky-high spas, this is seaside living with an edge.
Get there in style from March 2026 with daily, year-round Virgin Atlantic flights between London and Seoul, and onward flights to Busan with our partner airlines.
Hotels in Busan
Grand Josun Busan
Busan, Korea Republic of
- Prime beachside location on Haeundae’s coastline
- Indoor and outdoor pool
- Stylish rooms and suites, many with sea views
- Full-service spa, sauna and fitness centre
Paradise Hotel Busan
Busan, Korea Republic of
- Beachfront luxury resort on Haeundae Beach
- 532 guest rooms with many sea-view balconies
- High-end Ocean Spa “CIMER” with outdoor ocean pool and hot springs
- Dedicated kids’ club “Paradise Kids Village” and family-friendly zones
Lotte Hotel Busan
Busan, Korea Republic of
- Luxury hotel in central Seomyeon district
- Over 650 rooms and suites with skyline views
- Indoor and outdoor pools, spa and golf range
- La Seine buffet and multiple dining venues
L7 HAEUNDAE by LOTTE
Busan, Korea Republic of
- Beachfront lifestyle hotel on Haeundae Beach
- Rooftop swimming pool with ocean views
- Modern rooms with city or sea outlooks
- Floating Restaurant and rooftop bar
Signiel Busan
Busan, Korea Republic of
- Luxury oceanfront location overlooking Haeundae Beach
- Signature dining by world-class chef onsite
- Infinity pool and wellness facilities with ocean views
- Easy access to major transport hubs
We fly to South Korea daily
We'll fly direct from London Heathrow to Incheon International Airport from 29th March 2026. You can fly between Seoul and Busan with our partner airline, Korean Air.
11-12 hour flight time
Explore Busan
Essential information for Busan
Need more travel tips or holiday help?
Busan is South Korea’s laid-back coastal city, known for its beaches, fresh seafood and vibrant markets. It blends modern energy with natural beauty, from the sands of Haeundae Beach to the colourful hillside houses of Gamcheon Culture Village. With its buzzing harbourfront and scenic temples, Busan is the perfect escape for travellers looking to unwind while still soaking up local culture.
The best time to visit Busan is spring (April–May) or autumn (September–October) - expect mild weather, blue skies, and colourful cherry blossoms or foliage. Summer brings beach buzz and lively festivals, while winter is quieter but still scenic.
Travelling from Seoul to Busan is quick and easy. Fly with our partners Korean Air between the two cities, or take the train (the KTX high-speed train takes just 2.5–3 hours, running regularly throughout the day). Long-distance buses are also available, but the train is often the most convenient.
Busan offers a mix of coast, culture and cuisine. Whether you’re exploring local life or relaxing by the water, Busan is full of memorable moments. Don’t miss:
Haeundae Beach for sea views and cafés
Gamcheon Culture Village for street art and photo stops
Jagalchi Market, South Korea’s largest seafood market
Beomeosa Temple, nestled in the hills
A visit to Shinsegae Centum City, the world’s largest department store
Yes, Busan is an ideal introduction to South Korea, especially if you’re drawn to the coast. It’s less intense than Seoul, but still full of energy, culture and great food. English signage is common, the metro system is easy to use, and the city has a friendly, relaxed pace.
Busan is a seafood lover’s paradise - don’t leave without trying sannakji (fresh octopus), grilled clams, or hot fishcake soup from a market stall. For something heartier, try milmyun (Busan-style cold noodles) or pajeon (savory seafood pancake). Whether it’s casual street food or sit-down dining, Busan’s flavours are bold, fresh and unforgettable.