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Set upon miles of glorious golden sand, our hotels in Dubai allow you to luxuriate in five-star glamour, while still reaching the bright lights of the city. The nearby desert is a treasure trove of falconry, sand boarding and dune bashing, perfect for magical adventures on your Dubai holiday.

We fly direct to Dubai during our seasonal service

Fly to Dubai International Airport from London Heathrow. 

7 hour flight time.

All year round service available with our partner airlines.

Dubai’s calling, snag red-hot hotel deals now

Essential information for Dubai

  1. Time Zone

    UK + 4hrs

  2. Language

    Arabic

  3. Currency

    UAE Dirham

  4. Flight information

    7hrs, direct flight

  1. When is the best time to visit Dubai?

    Dubai enjoys a year round warm climate with very little rainfall. Virgin Atlantic operate a winter service during which the weather is a more manageable temperature.

  2. When is Ramadan?

    Ramadan set to begin on the 17th February 2026. Visiting during this period offers a fascinating insight into Emirati culture and religious traditions.

  3. Do I need a visa?

    If you’re travelling on a British Citizen passport, you can get a visitor’s visa on arrival in the UAE. This visa allows visitors to stay in the UAE for up to 30 days.

Pick your perfect month

Things to do and see in Dubai

Dubai doesn't do things by halves – and neither should you. From jaw-dropping views at the Burj Khalifa to chasing thrills at Aquaventure Waterpark, the top attractions in Dubai are all about going big, bold, and unforgettable, just like your holiday should be.

Go big in Dubai

Need more travel tips or holiday help?

Good news! If you're a British citizen jetting off to Dubai for a holiday, you won’t need to worry about applying for a visa in advance. When you land in the UAE (including dazzling Dubai), UK passport holders receive a free visa on arrival, stamped at immigration. This Dubai tourist visa is valid for up to 40 days, giving you plenty of time to explore everything from golden beaches to sky-high shopping malls.

Find out more about Travel Visas here »

Dubai is 3 or 4 hours ahead of the UK. The time difference is small enough that there’s minimal jet lag, meaning you can hit the ground running - whether that’s beachside brunching, desert adventuring, or diving straight into those duty-free shopping sprees.

A direct flight from London to Dubai takes around 7 hours.

Hit Jumeirah Beach for sun, sea and seriously glam vibes, head to Downtown Dubai for big-name sights like the Burj Khalifa and Dubai Mall, and don’t miss the iconic Palm Jumeirah – home to luxe resorts, beach clubs and brag-worthy views. Each spot has its own vibe, but they all serve up that signature Dubai dazzle.

Here’s a bold, bite-sized breakdown of the best things to do in Dubai.

For the thrill-seekers:
Blast across the dunes on a buggy safari, zipline over the Marina, or dive into the record-breaking slides at Aquaventure Waterpark. Dubai does adrenaline with style.

For the culture lovers:
Wander through the Al Fahidi Historical District, sail the Creek on a traditional abra, and explore the future (literally) at the Museum of the Future.

For the shoppers:
Whether it’s designer dreams at Dubai Mall, luxe finds at Mall of the Emirates or treasures in the gold and spice souks – shopping in Dubai is next level.

For the beach bums:
Soak up the sun on Jumeirah Beach, sip something chilled on The Palm, or chill out in a private cabana at a beach club with skyline views.

For the view chasers:
Sky-high selfies? Yes please. Head to the top of the Burj Khalifa to catch a rooftop sunset over Downtown Dubai.

Shopping in Dubai isn’t just a hobby - it’s an art form. Start at the Dubai Mall, where you can browse luxury labels, high-street favourites and even an aquarium (because, why not?). Over at Mall of the Emirates, you’ve got everything from designer boutiques to actual skiing. Fancy something more traditional? Dive into the Gold Souk for glimmering bangles and bold bargains, or wander the Spice Souk where the scent of saffron and cinnamon hits before you even arrive

The currency in Dubai is the UAE dirham (AED). It’s good to have some cash for souks and taxis, but most places happily take cards - especially the ones that get a little spendy.

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Terms and conditions

Virgin Atlantic Holidays Sale runs from 00:01am Thursday 01st May 2025 to 23:59pm Tuesday 03rd June 2025 for travel 1st May 2025 to 31st March 2026. Bookings are subject to availability and standard terms and conditions apply. Virgin Atlantic Holidays reserves the right to (i) withdraw the promoted price (ii) cancel or change the advertised price, (iii) amend these terms and conditions at any time if circumstances make this necessary and without further notice. For full Virgin Atlantic Standard Terms and Conditions please visit https://www.virginatlantic.com/holidays/customer-support/terms-and-conditions